Airlines will now be able to get a lot closer to their passengers including their likes and dislikes, thanks to an innovation called Customer Journey, from the airline IT specialist, SITA, which provides a “live” record of the passenger’s experience with the airline right down to seat preference, meal choice and the last time they made a complaint.
SITA is the first airline passenger management system provider to migrate from the use of a legacy Passenger Name Record (PNR) – the historical standard for data storage – to a new generation Customer Journey record which provides reservations agents with real-time customer data through a single open integrated data base.
Read more on zawya.com …
Filed under: Articles in English, Customer Management
